GEO & AI visibility: get your brand cited in AI answers

More and more buyers skip the search results page and just ask ChatGPT, Perplexity, Gemini or Google AI Overviews which tool to pick. Those answers usually name a handful of brands and ignore everyone else. My job is to get your brand into that handful.

I do this work through my agency, Red-engage, which I started in 2024. We combine technical GEO, content that AI models actually quote, and Reddit, which is one of the sources AI answers cite most often.

Who I work with

I work with B2B and B2C SaaS companies that already have a product and paying customers, but don’t show up when buyers ask AI assistants about their category. Most of my clients are based in the US, but I work with companies anywhere.

It’s usually a good fit if:

• your competitors get recommended in ChatGPT or Perplexity and you don’t
• you rank fine in Google but AI answers describe you wrongly, or not at all
• you want a channel that keeps working after you stop paying for ads

What I actually do

GEO overlaps with SEO, but the focus is different. Instead of chasing one ranking, I look at which sources AI models rely on for your topic and make sure your brand is present and described consistently in them. In practice the work falls into three parts:

• Technical GEO. Making sure AI crawlers can reach your site, adding structured data (schema), building out your entity information so models understand who you are, and setting up llms.txt.
• Citation-ready content. Clear, answer-first pages and Q&As that AI models can lift and quote, built around the questions your buyers ask.
• Off-site trust signals. Getting your brand onto the review sites, comparison lists and Reddit discussions that AI answers already draw on.

How it works

1. Prompt map. Together we pick 10–30 real buyer questions: category questions, problem questions, comparisons and questions about your brand.
2. Baseline. I check where you stand for each one: recommended, cited, mentioned or missing, and who gets named instead of you.
3. Source audit. I list the pages AI answers draw on for those questions: review sites, comparison articles, forums and competitor pages.
4. Fixes. I hand over a prioritised list of technical and content fixes your team can implement, or we handle them for you.
5. Off-site work. We work on getting your brand onto the lists and into the discussions that AI answers already cite.
6. Monitoring. I re-run the same questions every month (unless we agree otherwise) and send you a short report on what changed.

What you get

• A baseline visibility report with the actual AI answers and the sources behind them
• A prioritised fix list your developer can work through
• An outreach target list with drafted pitches
• Content recommendations for answer-first pages
• A monthly report with the same questions re-checked, so you can see progress over time

Results

Here are a few results from Red-engage campaigns, all published on the Red-engage case studies page:

• Marketing agency: 172% growth in AI visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews over 90 days.
• Professional kitchen supplies brand: 65.8% more AI citations, plus more backlinks and brand mentions.
• Health and wellness brand: 55.7% more organic search traffic in one month.
• red-engage.com itself: a 189.6% increase in organic visibility using the same playbook I use for clients.

Red-engage is rated 4.9/5 on Clutch (15 reviews) and 4.8/5 on G2 (23 reviews).

Pricing

Every company starts from a different place, so I don’t have fixed packages. Contact me for a custom proposal. Book a call

FAQ

What is GEO?
Generative Engine Optimization is the work of making your brand easy for AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and recommend. It builds on SEO, but it focuses on the sources AI answers quote.

How is this different from SEO?
SEO is about ranking pages in Google. GEO is about being named inside the answer itself. Good SEO helps, but AI answers also lean heavily on third-party sources like review sites, comparison lists and Reddit, so a lot of the work happens off your website.

Can you guarantee ChatGPT will recommend my brand?
No, and anyone who promises that is guessing. AI answers change and nobody controls them. What I can do is measure the same questions over time and tell you honestly what moved.

How long until I see results?
Usually around 8 weeks. Technical fixes can get picked up sooner, while off-site mentions tend to take longer.

How often will I get reports?
Monthly, unless we agree on something different.

Do you work with companies outside Slovakia and Czechia?
Yes. Most of the companies I work with are based in the US.

Can you work with my existing marketing team?
Yes. I can plug into your current team and tools, or work alongside your other partners.

Let’s talk

If you want to know how AI assistants currently talk about your brand, get in touch and I’ll put together a custom proposal. Book a call